Walk-In Conversion Log
Walk-In Conversion Log is a retrospective performance record — separate from the live Walk-in Waitlist queue — where you log every walk-in group's outcome per shift (seated immediately, waitlisted then seated, turned away, or left before being seated) to measure how well your front-of-house is converting walk-in traffic into seated covers.
Overview
This is a manual, after-the-fact log, not a live queue — it exists to measure FOH performance (conversion rate, turn-away rate, average wait) rather than to manage guests in real time (that's what Walk-in Waitlist and Host Station are for).
Each entry records date, shift (Breakfast/Lunch/Dinner/Late Night), arrival time, covers and one outcome: Seated Immediately, Waitlisted → Seated, Turned Away, or Left Before Seated.
Waitlisted entries additionally capture a wait time in minutes; Turned Away entries require selecting a reason from a fixed list (Restaurant Full, Wait Too Long, Kitchen Closed, Dress Code, Reservation-Only Night, Capacity Limit Reached, No Suitable Table Size, Private Function/Buyout).
Entries are grouped by shift for the selected date, each shift group showing its own mini stats (total walk-ins, covers, outcome pill counts, conversion % and average wait) and a "Print" button for that shift alone.
A red banner appears for the day if the turn-away rate exceeds 30%, calling out the day's overall percentage.
A 7-day volume/conversion mini-chart lets you click any of the last 7 days to jump the date filter directly to that day.
Stat cards for the selected date: Walk-Ins, Seated, Waitlist → Seat, Turned Away, Conversion % (colour-coded green ≥80%, amber ≥60%, red below), and Avg Wait when applicable.
Before You Start
- You must have the Billing feature enabled on your plan.
Step-by-Step Guide
1 Log a walk-in group's outcome
- Open Walk-In Conversion Log and click "Log Walk-In".
- Set the date, shift, arrival time and covers.
- Pick the outcome; if Waitlisted → Seated, enter the wait in minutes; if Turned Away, pick a reason from the list.
- Add any notes, then click "Log Entry".
2 Review a shift's conversion performance
- Use the date field and shift filter chips to narrow to the shift you want to review.
- Check the shift group's header for its conversion % and any high-turn-away styling (red border when over 30%).
- Click "Print" on that shift group for a physical copy to discuss with the team.
3 Spot a trend over the past week
- Look at the 7-day bar chart near the top — bar height reflects walk-in volume and colour reflects that day's conversion rate.
- Click a specific day's bar to jump the date filter to it and inspect the detail underneath.
Every Field & Button, Explained
| Field / Button | What it does |
|---|---|
Outcome | Seated Immediately, Waitlisted → Seated, Turned Away, or Left Before Seated — determines which extra field(s) appear on the entry form. |
Turn-Away Reason | Only shown for Turned Away entries; a fixed list of reasons used for the printed report and for spotting recurring causes. |
Wait (mins) | Only recorded for Waitlisted → Seated entries; feeds the shift and day-level Avg Wait figures. |
Conversion % | (Seated Immediately + Waitlisted → Seated) ÷ Total walk-ins for that shift or day, as a percentage. |
Turn-away rate | Turned Away ÷ Total walk-ins; a day above 30% triggers the red alert banner. |
Tips & Best Practices
- Log entries as they happen (or right after each shift) rather than trying to reconstruct a whole day from memory later — the outcome and reason fields are most accurate fresh.
- Use consistent turn-away reasons across your team — picking from the fixed list (rather than writing free text in Notes) is what makes the reason breakdown useful over time.
- If the high turn-away banner keeps appearing on the same shift day after day, that's a strong signal to revisit staffing, table turn times, or capacity for that specific shift.